Taking on the competition.

The Challenge:
A domestic automobile manufacturer was looking to capture sales from competitive shoppers in their southeast region.

The Solution:
We created an integrated 90-day campaign to target “ready-to-buy”, in-market, competitive cross-shoppers with targeted class leading content, video & a test drive offer. Support included in-market conquest search marketing, in-market email to conquest shoppers, competitive comparison website with national video content, test drive offer and redemption website.

The Results: For test drive participants, sales match results showed a conversion rate of nearly 11% for a new vehicle purchase. Non test drive participants showed a conversion rate of 7.5% for new and used combined